From zero-to-one products to engineering organisations at global scale.

• Onboarding into the interesting world of AI-powered computer vision.
• Giving airports real-time visibility to reduce delays and improve operations.

Current focus

• Report directly to the founder, translating company direction into engineering priorities, product decisions and a delivery path the organisation can act on.
• Connect engineering, product and delivery around shared outcomes—clarifying the problem, exposing trade-offs and making ownership visible from discovery through execution.
• Own engineering strategy, organisational clarity, technical judgement, delivery cadence, coaching and cross-functional alignment.
• Drive AI automation as a practical operating capability, looking for repeated work that can be made faster, clearer and more observable.
• Lead toward a demo and prototype environment where ideas can become visible, testable product bets before the organisation makes larger commitments.
• Help shift the operating model from project delivery toward product learning: define the problem, expose assumptions, build a small proof, learn and adjust.
• Bring product, operations and commercial context into engineering early, so delivery is shaped by the people closest to the customer and the airport operation.

• Report directly into the CEO.
• Overseeing 7 direct reports (5 Engineering Managers, 1 Principal Engineer, 1 Contract ML Expert)
• Director of Media Platform (FAN XP) & OTT & Video.
• Leadership, Strategy, Product.
• Leading experimentation with Generative AI (Article translations, Content creation)

• Reporting directly into CTO
• Lead the FAN-XP and OTT Business Units (formerly Engagement Tribe), overseeing five squads focused on matches, source (ingestion), live video, video, and personalisation.
• Initially and temporarily served in a dual role as Director of Product for the Engagement Tribe.
• Spearheaded the development of an MVP content personalisation algorithm, revolutionising written and video content delivery.
• Championed AI workflows, driving experimentation with OpenAPI for content tagging and language re-writes, leading to more scalable and adaptive systems.
• Navigated challenging transitions, maintaining a resilient team culture through multiple rounds of layoffs while keeping focus on innovation.

• Managed engineering operations for the News Experience (XP) Squad, restructuring the architecture to make news features more scalable and sustainable.
• Led the Personalisation and Relevance Project using Algolia ElasticSearch, significantly enhancing personalised experiences for users.
• Delivered an inspiring talk during an all-hands event on bravery and boundary-pushing, driving a culture of innovation and growth.

• Engineering Manager overseeing the Advertising Squad's relocation from Cape Town to Berlin within the Monetisation division - offered relocation to Berlin, Germany and provided the autonomy to select individuals to emigrate.
• Increased global market coverage and generating a 15% revenue uplift through the agnostic internal advertising solution BAXTER.
• Pioneered the SDK/Library project to manage advertising across web & mobile platforms, enabling seamless ad integrations, while removing the technical cost and challenges for each team to 'learn' how to do Advertising Engineering. A true Plug & Play Service Vision.
• Played a pivotal role in supporting the Pay&Ship initiative, which was a strategic pivot driven by the COVID-19 pandemic.

• Led the South African Technical Hub, contributing to OLX's Global Core Product, enhancing its reach and functionality.
• Spearheaded the serverless Bulk Uploader project, optimizing data management and boosting platform usage across OLX's vast markets.
• Played a key role in migrating OLX's African sites and structuring data platforms for vertical-specific operations, driving improvements in content efficiency.
• Recognised with the OLX ZA Leadership Award for exemplary leadership and impact.

• Worked as a Software Engineer for the Sub-Saharan Africa Team, contributing to platforms across countries like South Africa, Kenya, and Nigeria.
• Unlocked the potential of SOLR for improved search relevance, enhancing user experience and content discoverability. This tecnical evolution in Search optimisation (using data to create relevant synonyms/stopwords etc.) was borrowed and adapted globally, being reconised by the Parent Company (Naspers/Prosus).
• Participated in key projects for platform maintenance, API development, and MySQL database administration.

• Head Hunted from StartUp ventures to take role of initial Founder Engineer and build a team from the ground up
• Led a team responsible for managing millions of Rands(ZAR) in transactions, ensuring secure and scalable operations.
• Transitioned the platform from a custom PHP framework to Laravel, modernizing infrastructure for greater agility.
• Successfully migrated key systems to AWS, ensuring smooth operational continuity while leveraging cloud infrastructure.
• Provided technical dilligence to the purchase of PayAccSys for the Payments component of the business to compliment the Debit
• Managed the technical relationship with the Sponsor Banks and intergrations between FNB Bank and later migration to ABSA Bank

• Co-founded and BootStrapped Kariba Technology, wearing multiple hats from development to marketing to being the delivery driver on occassion, I lived and breathed the Start-Up.
• Achieved highly ranked search engine rankings through a successful SEO strategy, driving significant visibility for product offerings.
• Managed multi-platform sales efforts through the following brands, scaling operations for revenue growth:
  • DigitalCameraSALE
    • First startup platform created under Kariba Technology - specialising initially on selling Camera products before diversifying to mostly (but not limited exclusively to) digital goods.
  • iNEEDthat!
    • Second startup platform under Kariba Technology. Initial idea was to make use of subdomains and resell the space as a shop front within the domain which could handle the logistics of stock and couriers. Essentially opening up portals for any product using the marketplace of iNEEDthat! By providing a customer Facing application to add stock and mange products and pricing in a bespoke White labeled portion.
  • ComputerITsupport
    • Third startup platform under Kariba Technology.
    • Using the luxury of the traffic generated by the above platforms, I was able to build a means in which to connect IT Support Engineers with leads and business traffic using a preferred partner network for commission.