Product engineering leadership

I create the conditions for ideas to become extraordinary products.
I give teams the space, trust and clarity to build. We put useful work in front of people early, get feedback quickly and improve in small iterations—turning ideas into products shaped by real needs.
14M
monthly users served
5 squads
led across product lines
15%
advertising revenue uplift
15 years
leading engineering teams
01 / How I work
One leadership profile. Three ways to create impact.
01 · Scale product engineering
Align strategy, systems and teams
Lead multi-team organisations through growth and change while keeping customer value, delivery and technical quality connected.
Five squads across personalisation, content, live video and OTT at OneFootball.
Explore evidence02 · Build zero-to-one
Turn ambiguity into a working product
Move from an unmet need to a usable system by combining product judgement, hands-on engineering and fast validation.
Founder-engineer experience across fintech, ecommerce and independent products.
Explore evidence03 · Lead AI and product innovation
Use emerging technology where it earns its place
Prototype quickly, test the value and operationalise the ideas that make products or teams meaningfully better.
AI-assisted personalisation, content workflows and product prototypes.
Explore evidence02 / Selected impact
Evidence over adjectives.
Product engineering leadership
Scaling fan experiences at OneFootball
Led five squads across matches, ingestion, video, OTT and personalisation for a product serving 14M monthly users.
14M monthly users
Platform strategy and execution
Building an advertising platform at OLX
Built and scaled a reusable advertising capability across markets, reducing integration cost and increasing commercial impact.
15% revenue uplift
Founder product case study
Cash/MONEY
Replaced a fragile personal-finance workflow with a focused product built around faster, more reliable transaction capture.
Problem to shipped product
03 / In good company
12 perspectives“Knows how to bring vague concepts to life. His teams always execute better than their peers.”
“The perfect mix of creative product mind, tech-savvy and caring people manager.”
“One of the most visionary, empathetic and authentic leaders I’ve worked with.”
“Super passionate about his work and loves to push boundaries.”
“Always clear, concise and informative with his requirements.”
“World-class Engineering Manager/Director.”
“Always pushing the boundaries of what can be achieved.”
“Full of energy, excitement and ideas.”
“Always keeping a keen eye on team members' job satisfaction.”
“Extremely supportive and empathetic to all stakeholders.”
“Great problem solver and big-picture visionary.”
“A big guy with an even bigger heart.”
1 / 12
04 / Start a conversation
Building something ambitious?
I am always interested in thoughtful conversations about product engineering leadership, early-stage building and technical product strategy.